Desire: Prendas Ciclismo – Omloop Van Vlaanderen jersey

Desire: Prendas Ciclismo – Omloop Van Vlaanderen jersey

The unforgettable jersey from Prendas for their new Forgotten Races Collection


Belgium was still in the throes of conflict as the inaugural Omloop Van Vlaanderen rolled out of Ghent in March 1945. It’s hard to imagine a sporting occasion taking place at such a time, let alone in a place so central to the battles of World War II.

Sport has played a significant political role during wartime, either for morale, propaganda or a combination of the two. The Omloop Van Vlaanderen, now known as Het Nieuwsblad, was started, as many bike races were, to help shift copies of newspapers. On this occasion, the Flemish left-leaning paper, Het Volk.

Desire: Gore C7 Gore-Tex Shakedry Stretch Jacket

The race was decided by a bunch kick won by Belgian sprinter, Jean Bogaerts. The top ten consisted of nine other Belgians. Not too dissimilar to the result sheet of a modern day cobbled classic.

 

Races such as this have been forgotten over time, but Prendas Ciclismo has produced an aptly named collection in their honour. The Omloop Van Vlaanderen jersey is one of three styles in the Forgotten Races trio. The other two jerseys commemorate Trofeo Baracchi and Bordeaux-Paris – two races that have disappeared off the calendar altogether. 

The fellows behind the brand first fell for bike racing in the ’80s, way before anyone outside mainland Europe could watch any of the cobbled races live on TV. They recall the excitement of having to wait for two months for the VHS tapes to arrive at their local bike shop, Ridge Racing. 

Both the Omloop Van Vlaanderen jersey – and cotton cap – have a cobble pattern as part of the design. They’re both produced in the colours of the Belgian flag, and the jersey, handmade by Santini, has three rear pockets and one zip pocket for valuables. 

A classy jersey with a classy sentiment.

 

Desire: Assos ForToni jersey

Cultivating tan lines – Sportful BodyFit Pro Evo Jersey

 

The post Desire: Prendas Ciclismo – Omloop Van Vlaanderen jersey appeared first on The world's finest cycling magazine.

READ MORE

A Linguistic Tour de France: A guide to the languages and dialects along the 2026 route

A Linguistic Tour de France: A guide to the languages and dialects along the 2026 route

The 113th Tour de France starts in Barcelona and finishes in Paris, covering 3,333 kilometres across two countries, five mountain ranges, and – if you...

Read more
Tadej Pogačar in the yellow jersey and Jonas Vingegaard cross the line together at the 2025 Tour de France

Tour de France 2026 preview: the contenders, sprinters and stage-hunters to watch

From four-time champion Tadej Pogačar to 19-year-old debutant Paul Seixas, a 3,333km route from Barcelona to Paris sets the stage. Here's who to watch across...

Read more
Yannick Talabardon portrait set inside a map of France

Yannick Talabardon: Thoroughly Modern Map Man

Former pro Yannick Talabardon is a rising star in the ASO firmament, modernising the Tour while respecting its history. He pores over the 2026 route...

Read more
Tour de France bookies' favourites 2026: Who will win the yellow jersey?

Tour de France bookies' favourites 2026: Who will win the yellow jersey?

A look at who the bookmakers are backing to win the general classification at this year's Tour

Read more
Miles Baker-Clarke walking through a Catalan old town with his gravel bike

From model to role model: Miles Baker-Clarke and Cycling Culture Club

Miles Baker-Clarke is building Cycling Culture Club, a hub determined to make cycling a place where everyone can see themselves.

Read more
Tour de France peloton

Tour de France 2026 start list: The riders for this year’s race

All the riders who will be in attendance at the Grand Départ in Barcelona

Read more

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE