Desire at the Rouleur Classic: Technological wonders from POC

Desire at the Rouleur Classic: Technological wonders from POC

Helmets embedded with NFC tech, sunglasses that change tint with the weather and natural break-friendly bib shorts for women. POC really are going to be spoiling us with their wares at the Rouleur Classic


Despite only being founded in 2005 POC sports are pretty established in our minds as one of the most interesting brands in cycle sport. They’re a company that does things differently, without seeking to disrupt for the sake of it. When they come out with something new, you can have confidence that whatever clever thing it does, it does for a reason.


Three of their latest releases, which have recently caught our eye, meet those expectations and then some. Firstly there’s the SPIN NFC. A simple yet inspired update to their popular Ventral and Tectal lines, the helmet is embedded with a chip containing your ICE (in case of emergency) information. This allows medical professionals to acquire all the information needed by simply scanning it with a smartphone. It means your helmet can speak for you in any unfortunate instance where you’re unable to speak for yourself.

 

Then there’s the Aspire Solar Switch sunglasses range. An “electrochromic LCD lens” allows the shades to instantly, and automatically, change tint. Sunnier weather will give you a darker tint, while the shade will lighten should you find yourself in shadow or cloudier conditions.

 

 

Lastly we have the W’s Ultimate VPDs bib shorts. The brand new advanced strap design means they can be pulled down during stops without needing to remove the suspenders. This provides women with, they say, “the ultimate speed, flexibility and comfort for essential mid-ride/race toilet breaks.”

 

We’re excited to see them all at the Rouleur Classic 2019.

 

The post Desire at the Rouleur Classic: Technological wonders from POC appeared first on The world's finest cycling magazine.

READ MORE

The race to a million: are seven-figure salaries the best way to grow women's cycling?

The race to a million: are seven-figure salaries the best way to grow women's cycling?

Will it be Paula Blasi? Or have Demi Vollering and Pauline Ferrand-Prévot already beaten the Spanish sensation to the million-Euro annual salary mark? That's only...

Read more
How Franziska Koch became cycling's latest big star: 'It's taken me by surprise'

How Franziska Koch became cycling's latest big star: 'It's taken me by surprise'

FDJ United-Suez scouts deserve a raise: Franziska Koch has been nothing short of a revelation in the 2026 season

Read more
Business as usual: Does the Tour de France ever get old for riders or their families?

Business as usual: Does the Tour de France ever get old for riders or their families?

The average number of Tour de France appearances per rider this year is approximately 3.4 participations. Bright-eyed and bushy-tailed debutants have been making headlines enough...

Read more
'Haters gonna hate': Pogačar steals the show on Bastille Day

'Haters gonna hate': Pogačar steals the show on Bastille Day

France dreamed of a local victor on its national day. Instead, Tadej Pogačar lit up stage 10 with another trademark attack. Begrudged 'chapeaus' abound in...

Read more
Tadej Pogačar celebrates on the podium in the yellow jersey during the 2026 Tour de France.

'It's not Pogačar's fault he's so good' - Eddy Merckx on the Tour de France's current generation of GC stars

The five-time yellow jersey winner is still an avid watcher of the sport – he tells Rouleur his thoughts on the Pogačar-era of bike racing

Read more
Bastille Day at the Tour: can a Frenchman end the wait?

Bastille Day at the Tour: can a Frenchman end the wait?

Bastille Day is the biggest day of the year for French cycling fans, and the wait for a home winner has dragged on since Warren...

Read more

READ RIDE REPEAT

JOIN ROULEUR TODAY

Get closer to the sport than ever before.

Enjoy a digital subscription to Rouleur for just £4 per month and get access to our award-winning magazines.

SUBSCRIBE